Ad Biz

  Airports: More Than Just a Place to Catch a Flight Airports are places of transition—where goodbyes are whispered, reunions are celebrated, and strangers share fleeting moments before parting ways. These travel hubs are more than just terminals and security lines; they are the backdrop to some of life’s most memorable experiences. But beyond the emotions and encounters, airport advertising plays a subtle yet powerful role in shaping travellers’ perceptions, sparking curiosity, and influencing decisions as they move through these spaces. People hug at airport terminal The Gate Where Everything Changed: Terminal Advertising Airport terminal seating A woman sits alone at her departure gate, staring at the departures board. Years ago, she left her hometown in search of something greater. Now, she’s returning—not as the same person who once left. Around her, emotions swirl in every direction. Families embrace tightly, business travelers rush past, and a child watches planes t...

The Impact of AI on Out-of-Home (OOH) Advertising in South Africa Artificial  intelligence (AI) is reshaping the advertising landscape in South Africa, especially in out-of-home (OOH) advertising and billboard advertising . AI technology makes OOH campaigns more efficient, interactive, and personalized. This enhances how brands engage with their audience in the physical world. As technology evolves, AI enables smarter, data-driven campaigns that adjust in real time. Advertisers gain tools to deliver tailored experiences. Let’s explore how AI is changing the OOH industry in South Africa and what the future holds for brands and advertisers. How AI Operates in Advertising: To understand AI’s impact on OOH advertising in South Africa, it’s essential to grasp the core technologies behind it: Machine Learning (ML) : AI systems use machine learning to identify patterns in data, helping predict when and where to display ads based on factors such as foot traffic, time of day, and location-...

Seamless Shopping Through TV Ads: A New Era of Advertising TV advertising is evolving, and shoppable TV ads are leading the way. These interactive ads allow viewers to buy products directly from their TV screens using their remotes, QR codes, or on-screen links. Instead of simply watching an ad, consumers can now shop in real time, making purchases as they watch their favorite shows. As brands embrace this innovative approach, shoppable TV ads are reshaping the future of advertising. TV Advertising What Are Buy-Through Television Commercials? A shoppable TV ad is a commercial that enables viewers to make purchases instantly using their TV remotes or other interactive features. These ads are commonly seen on streaming platforms, smart TVs, and even traditional broadcasts with integrated technology. By eliminating the need to switch devices or visit a separate website, shoppable TV ads create a seamless and engaging shopping experience. Why Interactive Purchase-Enabled TV Co...

  Podcast Ads versus Radio advertising Radio Advertising Radio Advertising vs. Podcast Advertising: Which Wins in the Digital Era? The Changing Landscape of Audio Advertising In a world where digital media dominates, traditional  radio  and modern podcasts continue to be powerful advertising channels. But which one is the best investment for businesses? Let’s break down the wins of both mediums and help you determine which suits your marketing goals. The Power of Radio Advertising Radio  has been a trusted advertising platform for decades, and despite the digital shift, it remains an effective tool for reaching mass audiences. Here’s why: Longevity & Consistent Exposure Radio advertising  ensures continuous brand presence with repeated airplay, keeping businesses in the minds of listeners over time. The Rise of Podcast Advertising Podcast advertising has exploded in popularity, offering businesses a unique way to engage with niche audiences. Here’s why podca...

  The Evolution of TV Advertising in 2025 TV advertising has transformed dramatically, shifting from traditional linear broadcasts to digital-first experiences. With the rise of Connected TV (CTV) and Over-the-Top (OTT) platforms , advertisers now have unparalleled opportunities to engage with audiences in a personalized and measurable way. According to industry insights, nearly half of TV consumption happens via streaming services, a trend that continues to reshape the advertising landscape. The Rise of CTV and OTT Advertising With platforms like Hulu, Peacock, and Pluto TV leading the way, brands can now harness the power of data-driven targeting. Unlike traditional TV ads that cast a wide net, modern TV advertising leverages advanced analytics to deliver the right message to the right audience at the perfect time. Programmatic technology plays a crucial role, allowing businesses to optimize campaigns based on real-time data and measurable outcomes. TV ad targeting Key Bene...

Eco-Friendly Advertising: Green Strategies for Brands in South Africa Environmental concerns are increasingly important. Sustainable advertising is becoming a key strategy for brands. It helps reduce environmental impact while engaging eco-conscious consumers. Businesses are using newspaper advertising and digital ads to create greener marketing efforts. Let’s explore how South African brands can adopt sustainable advertising and make a positive impact. What Is Sustainable Advertising? Green marketing Sustainable advertising is all about integrating environmental responsibility and social values into a brand’s marketing message. Unlike traditional advertising, which mainly focuses on product promotion, sustainable advertising looks at the entire lifecycle of a campaign—from the resources used to create the materials to the message being delivered. Sustainability in advertising covers everything from eco-friendly print materials and energy-efficient digital campaigns to promoting pro...

Keeping track of the progress of your brand is a must consideration for all businesses. Your success and even your lows need to count in your records so that people in the present can understand the history of your business. This gives your business some credibility that is much needed for the trust of your customers. The History of Newspapers Newspapers date back from as far as 200 years ago, making it the most trusted form of media publication. Millions of advertisements have been placed on many publications. We have seen the revolution of brands like Coca-Cola and it gives them a name that was and is still one everyone associate with. According to Wikipedia , the current state of the newspaper industry is in a fairly healthy state. The South African Audit Bureau of Circulation survey in 1996 shows that there are 36 daily and weekly urban newspaper publications in the country. That alone will definitely make sure that your advertisement is sure to reach a rea...

Billboards date back to several decades for advertising purposes. They are still an important modern advertising tool. However, thanks to innovation and technology, there are more advanced than ever before. Today’s best option for outdoor advertising is digital billboards. Digital billboards — dynamic, electronically illuminated, light emitting diode (LED) advertisements — are a rapidly growing section of the marketing industry. One look around some of the busiest around the country and you’ll understand why: The billboards are shiny, interesting, and attention-grabbing. We often can’t help but look at them, but why are business shying away from them? As advertising has moved on from traditional advertising mediums (television, radio, and newspaper) to the web and social media, the digital wave has had its share of good and critics. As it is believed these digital billboards are inventive and visually attractive , so much that they may cause drivers to take their eyes o...

Byline: Unathi Nkanjeni Radio advertising might be seen as old-fashioned especially with the rise of the Internet and other types of media and that their audience has decreased. However, used right, as with cinema advertising, radio advertising can reach a captive audience with a targeted communication - and in South Africa, it's an excellent choice of medium as the number of people in our country depend on it for their news and entertainment. Whilst not cheap (unless you intend advertising on community radio stations), radio has long been a favoured advertising medium in our country. The challenge facing advertisers is not so much whether to use radio or not, but rather which radio stations. With endless stations to choose from - ranging from the more well-known and established stations to the lesser known stations - the inexperienced marketer can have a tough time deciding. The more well-known and established stations includes the likes of Kaya FM , 5FM ,...

Some might think that traditional advertising is not as relevant as it was, because digital advertising is invading the industry, but we just need to remind ourselves why traditional advertising is relevant . Firstly we need to establish that traditional advertising is not dead , and has never died and has never resurrected and come back to life it is very much alive, and people still pay close attention to it. Even though traditional advertising is still there, people might think it has lost its relevance because it does not connect to a wider audience, but we tend to forget that with traditional advertising you get to connect to real people, so instead of connecting to those online hackers, whose only interest is hacking something on the web, you get to connect to your ordinary folks, which is something online media cannot help you fulfill, do not get me wrong I am not saying that people using online platforms are bots. Another factor to consider if you are still b...

Advertising can be traced as far back as Ancient history as it has and continues to serve a critical purpose in the business world. With this said, not only does it enable sellers to effectively compete with one another for the attention of buyers and potential buyers, but it is also a way to keep a steady stream of customers. Added to that, a strong commitment to advertising is as much as an external call to action as it is an internal reinforcement to your sales team. How important is advertising? Advertising is one of the most important things present in our society as it helps to keep the consumers informed about whatever new products or services are available in the market at their disposal. It also helps to spread awareness about products or services that are of some use to the consumer and potential buyers. The main aim of advertising, as many believe, is to sell. But can this bespoke medium of selling be harmful to your business? Yes, it can be harmful. How...