Ad Biz

The Impact of AI on Out-of-Home (OOH) Advertising in South Africa Artificial  intelligence (AI) is reshaping the advertising landscape in South Africa, especially in out-of-home (OOH) advertising and billboard advertising . AI technology makes OOH campaigns more efficient, interactive, and personalized. This enhances how brands engage with their audience in the physical world. As technology evolves, AI enables smarter, data-driven campaigns that adjust in real time. Advertisers gain tools to deliver tailored experiences. Let’s explore how AI is changing the OOH industry in South Africa and what the future holds for brands and advertisers. How AI Operates in Advertising: To understand AI’s impact on OOH advertising in South Africa, it’s essential to grasp the core technologies behind it: Machine Learning (ML) : AI systems use machine learning to identify patterns in data, helping predict when and where to display ads based on factors such as foot traffic, time of day, and location-...

Billboards date back to several decades for advertising purposes. They are still an important modern advertising tool. However, thanks to innovation and technology, there are more advanced than ever before. Today’s best option for outdoor advertising is digital billboards. Digital billboards — dynamic, electronically illuminated, light emitting diode (LED) advertisements — are a rapidly growing section of the marketing industry. One look around some of the busiest around the country and you’ll understand why: The billboards are shiny, interesting, and attention-grabbing. We often can’t help but look at them, but why are business shying away from them? As advertising has moved on from traditional advertising mediums (television, radio, and newspaper) to the web and social media, the digital wave has had its share of good and critics. As it is believed these digital billboards are inventive and visually attractive , so much that they may cause drivers to take their eyes o...