Ad Biz

Billboards date back to several decades for advertising purposes. They are still an important modern advertising tool. However, thanks to innovation and technology, there are more advanced than ever before. Today’s best option for outdoor advertising is digital billboards. Digital billboards — dynamic, electronically illuminated, light emitting diode (LED) advertisements — are a rapidly growing section of the marketing industry. One look around some of the busiest around the country and you’ll understand why: The billboards are shiny, interesting, and attention-grabbing. We often can’t help but look at them, but why are business shying away from them? As advertising has moved on from traditional advertising mediums (television, radio, and newspaper) to the web and social media, the digital wave has had its share of good and critics. As it is believed these digital billboards are inventive and visually attractive , so much that they may cause drivers to take their eyes o...

 Byline: Unathi Nkanjeni While digital advertising may be growing rapidly and is great for reaching a specific set of consumers with targeted messages quickly, efficiently and at a lower cost - news flash, it is still far less effective than traditional media. Even the most data-driven company is working blindly when it comes to understanding what it gets from spending on digital advertising. How is traditional advertising still a thing? Although digital advertising provides more control, however, it is far less effective than traditional media in getting consumers to recall, that is, bring back to mind, an advertisement for a well-established fast-moving consumer goods product and may not be enough to increase their interest in purchasing the product. When you advertise in newspapers , flyers, TV , or on the radio , reaching your local audience can be simple. Also, with traditional advertising, your prospects can hold onto your advertisements. Whether they c...