Ad Biz

Byline: Unathi Nkanjeni Radio advertising might be seen as old-fashioned especially with the rise of the Internet and other types of media and that their audience has decreased. However, used right, as with cinema advertising, radio advertising can reach a captive audience with a targeted communication - and in South Africa, it's an excellent choice of medium as the number of people in our country depend on it for their news and entertainment. Whilst not cheap (unless you intend advertising on community radio stations), radio has long been a favoured advertising medium in our country. The challenge facing advertisers is not so much whether to use radio or not, but rather which radio stations. With endless stations to choose from - ranging from the more well-known and established stations to the lesser known stations - the inexperienced marketer can have a tough time deciding. The more well-known and established stations includes the likes of Kaya FM , 5FM ,

Some might think that traditional advertising is not as relevant as it was, because digital advertising is invading the industry, but we just need to remind ourselves why traditional advertising is relevant . Firstly we need to establish that traditional advertising is not dead , and has never died and has never resurrected and come back to life it is very much alive, and people still pay close attention to it. Even though traditional advertising is still there, people might think it has lost its relevance because it does not connect to a wider audience, but we tend to forget that with traditional advertising you get to connect to real people, so instead of connecting to those online hackers, whose only interest is hacking something on the web, you get to connect to your ordinary folks, which is something online media cannot help you fulfill, do not get me wrong I am not saying that people using online platforms are bots. Another factor to consider if you are still b

Advertising can be traced as far back as Ancient history as it has and continues to serve a critical purpose in the business world. With this said, not only does it enable sellers to effectively compete with one another for the attention of buyers and potential buyers, but it is also a way to keep a steady stream of customers. Added to that, a strong commitment to advertising is as much as an external call to action as it is an internal reinforcement to your sales team. How important is advertising? Advertising is one of the most important things present in our society as it helps to keep the consumers informed about whatever new products or services are available in the market at their disposal. It also helps to spread awareness about products or services that are of some use to the consumer and potential buyers. The main aim of advertising, as many believe, is to sell. But can this bespoke medium of selling be harmful to your business? Yes, it can be harmful. How

 Byline: Unathi Nkanjeni While digital advertising may be growing rapidly and is great for reaching a specific set of consumers with targeted messages quickly, efficiently and at a lower cost - news flash, it is still far less effective than traditional media. Even the most data-driven company is working blindly when it comes to understanding what it gets from spending on digital advertising. How is traditional advertising still a thing? Although digital advertising provides more control, however, it is far less effective than traditional media in getting consumers to recall, that is, bring back to mind, an advertisement for a well-established fast-moving consumer goods product and may not be enough to increase their interest in purchasing the product. When you advertise in newspapers , flyers, TV , or on the radio , reaching your local audience can be simple. Also, with traditional advertising, your prospects can hold onto your advertisements. Whether they choos