The importance of advertising
Advertising can be traced as far back as Ancient history as it has and continues to serve a critical purpose in the business world. With this said, not only does it enable sellers to effectively compete with one another for the attention of buyers and potential buyers, but it is also a way to keep a steady stream of customers. Added to that, a strong commitment to advertising is as much as an external call to action as it is an internal reinforcement to your sales team. How important is advertising? Advertising is one of the most important things present in our society as it helps to keep the consumers informed about whatever new products or services are available in the market at their disposal. It also helps to spread awareness about products or services that are of some use to the consumer and potential buyers. The main aim of advertising, as many believe, is to sell. But can this bespoke medium of selling be harmful to your business? Yes, it can be harmful. How...