The rich history in newspaper: your brand’s history



Keeping track of the progress of your brand is a must consideration for all businesses. Your success and even your lows need to count in your records so that people in the present can understand the history of your business. This gives your business some credibility that is much needed for the trust of your customers.

The History of Newspapers



Newspapers date back from as far as 200 years ago, making it the most trusted form of media publication. Millions of advertisements have been placed on many publications. We have seen the revolution of brands like Coca-Cola and it gives them a name that was and is still one everyone associate with.

According to Wikipedia, the current state of the newspaper industry is in a fairly healthy state. The South African Audit Bureau of Circulation survey in 1996 shows that there are 36 daily and weekly urban newspaper publications in the country. That alone will definitely make sure that your advertisement is sure to reach a reasonable number of people and your brand will become part of people’s lives.

Let your brand become part of history



Join in the evolution of newspapers. Advertising on newspapers give your brand a birth date and as you continue to advertise on the medium, people will watch your brand grows and so qualifies it to be widely recognized, but also make it part of the evolution of people.

Most newspaper brands have gone digital as well, a beautiful spread for the medium. What we consume on the paper can also be consumed online as well. This gives your advertisement a wider platform to reach and making it more effective.

Newspaper is timeless and this is because of the fact that they last for as much as they are kept. Fortunately enough for everyone, records of newspapers are kept for archives. When you visit sites like Newspaper.com you can search for any publication from as far as the 1800s and you find what you are looking for. This is a result of a process called clipping.

Clipping is an easy way to keep track of interesting things you find on Newspapers.com. You can clip an article, a newspaper, a profile or advertisement. Once clipped you can easily find it again and share or keep a record of your brand’s progress.

Advertise on a newspaper



Make your brand timeless and advertise in newspapers. You will be building a history for your brand and keeping a record of the changes your brand go through. Newspapers will keep a record of your advertisements and so almost keeping a record of your brand’s advertising strategies and campaigns. You will then be able to have your brand history for future reference. Where you come from, the progress you have made and plans for the future.

Learn about newspaper advertising rates on the link below:
https://adbizinsouthafrica.wordpress.com/2019/01/08/newspaper-advertising-rates-in-south-africa/

Top 8 benefits of newspaper advertising

1.       Reaches a wider audience
2.       It is affordable
3.      A trusted source of information
4.       Newspaper is less distracting
5.       Can be accessed online as well
6.       You can easily target your audience
7.       You can easily alter your advertisement if it’s not doing well
8.       You have diverse options to advertise on newspapers

In Conclusion
History is best preserved in content, whether in writing, in images or in videos. Once recorded and saved, years later the future generations can look back and learn about your history. Advertising on newspapers assures your brand a definite name in the future. You will be amongst the names that added content consumed and that certifies your brand to be trusted. Placemyad can allow your brand the history it deserves and put your brand in the newspaper.

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