Traditional advertising dead? Think again!
Byline: Unathi Nkanjeni While digital advertising may be growing rapidly and is great for reaching a specific set of consumers with targeted messages quickly, efficiently and at a lower cost - news flash, it is still far less effective than traditional media. Even the most data-driven company is working blindly when it comes to understanding what it gets from spending on digital advertising. How is traditional advertising still a thing? Although digital advertising provides more control, however, it is far less effective than traditional media in getting consumers to recall, that is, bring back to mind, an advertisement for a well-established fast-moving consumer goods product and may not be enough to increase their interest in purchasing the product. When you advertise in newspapers , flyers, TV , or on the radio , reaching your local audience can be simple. Also, with traditional advertising, your prospects can hold onto your advertisements. Whether they c...