Ad Biz

The Impact of AI on Out-of-Home (OOH) Advertising in South Africa Artificial  intelligence (AI) is reshaping the advertising landscape in South Africa, especially in out-of-home (OOH) advertising and billboard advertising . AI technology makes OOH campaigns more efficient, interactive, and personalized. This enhances how brands engage with their audience in the physical world. As technology evolves, AI enables smarter, data-driven campaigns that adjust in real time. Advertisers gain tools to deliver tailored experiences. Let’s explore how AI is changing the OOH industry in South Africa and what the future holds for brands and advertisers. How AI Operates in Advertising: To understand AI’s impact on OOH advertising in South Africa, it’s essential to grasp the core technologies behind it: Machine Learning (ML) : AI systems use machine learning to identify patterns in data, helping predict when and where to display ads based on factors such as foot traffic, time of day, and location-...

Seamless Shopping Through TV Ads: A New Era of Advertising TV advertising is evolving, and shoppable TV ads are leading the way. These interactive ads allow viewers to buy products directly from their TV screens using their remotes, QR codes, or on-screen links. Instead of simply watching an ad, consumers can now shop in real time, making purchases as they watch their favorite shows. As brands embrace this innovative approach, shoppable TV ads are reshaping the future of advertising. TV Advertising What Are Buy-Through Television Commercials? A shoppable TV ad is a commercial that enables viewers to make purchases instantly using their TV remotes or other interactive features. These ads are commonly seen on streaming platforms, smart TVs, and even traditional broadcasts with integrated technology. By eliminating the need to switch devices or visit a separate website, shoppable TV ads create a seamless and engaging shopping experience. Why Interactive Purchase-Enabled TV Co...

  The Evolution of TV Advertising in 2025 TV advertising has transformed dramatically, shifting from traditional linear broadcasts to digital-first experiences. With the rise of Connected TV (CTV) and Over-the-Top (OTT) platforms , advertisers now have unparalleled opportunities to engage with audiences in a personalized and measurable way. According to industry insights, nearly half of TV consumption happens via streaming services, a trend that continues to reshape the advertising landscape. The Rise of CTV and OTT Advertising With platforms like Hulu, Peacock, and Pluto TV leading the way, brands can now harness the power of data-driven targeting. Unlike traditional TV ads that cast a wide net, modern TV advertising leverages advanced analytics to deliver the right message to the right audience at the perfect time. Programmatic technology plays a crucial role, allowing businesses to optimize campaigns based on real-time data and measurable outcomes. TV ad targeting Key Bene...

Billboards date back to several decades for advertising purposes. They are still an important modern advertising tool. However, thanks to innovation and technology, there are more advanced than ever before. Today’s best option for outdoor advertising is digital billboards. Digital billboards — dynamic, electronically illuminated, light emitting diode (LED) advertisements — are a rapidly growing section of the marketing industry. One look around some of the busiest around the country and you’ll understand why: The billboards are shiny, interesting, and attention-grabbing. We often can’t help but look at them, but why are business shying away from them? As advertising has moved on from traditional advertising mediums (television, radio, and newspaper) to the web and social media, the digital wave has had its share of good and critics. As it is believed these digital billboards are inventive and visually attractive , so much that they may cause drivers to take their eyes o...

Some might think that traditional advertising is not as relevant as it was, because digital advertising is invading the industry, but we just need to remind ourselves why traditional advertising is relevant . Firstly we need to establish that traditional advertising is not dead , and has never died and has never resurrected and come back to life it is very much alive, and people still pay close attention to it. Even though traditional advertising is still there, people might think it has lost its relevance because it does not connect to a wider audience, but we tend to forget that with traditional advertising you get to connect to real people, so instead of connecting to those online hackers, whose only interest is hacking something on the web, you get to connect to your ordinary folks, which is something online media cannot help you fulfill, do not get me wrong I am not saying that people using online platforms are bots. Another factor to consider if you are still b...

 Byline: Unathi Nkanjeni While digital advertising may be growing rapidly and is great for reaching a specific set of consumers with targeted messages quickly, efficiently and at a lower cost - news flash, it is still far less effective than traditional media. Even the most data-driven company is working blindly when it comes to understanding what it gets from spending on digital advertising. How is traditional advertising still a thing? Although digital advertising provides more control, however, it is far less effective than traditional media in getting consumers to recall, that is, bring back to mind, an advertisement for a well-established fast-moving consumer goods product and may not be enough to increase their interest in purchasing the product. When you advertise in newspapers , flyers, TV , or on the radio , reaching your local audience can be simple. Also, with traditional advertising, your prospects can hold onto your advertisements. Whether they c...