Ad Biz

Billboards date back to several decades for advertising purposes. They are still an important modern advertising tool. However, thanks to innovation and technology, there are more advanced than ever before. Today’s best option for outdoor advertising is digital billboards. Digital billboards — dynamic, electronically illuminated, light emitting diode (LED) advertisements — are a rapidly growing section of the marketing industry. One look around some of the busiest around the country and you’ll understand why: The billboards are shiny, interesting, and attention-grabbing. We often can’t help but look at them, but why are business shying away from them? As advertising has moved on from traditional advertising mediums (television, radio, and newspaper) to the web and social media, the digital wave has had its share of good and critics. As it is believed these digital billboards are inventive and visually attractive , so much that they may cause drivers to take their eyes o...

Byline: Unathi Nkanjeni Radio advertising might be seen as old-fashioned especially with the rise of the Internet and other types of media and that their audience has decreased. However, used right, as with cinema advertising, radio advertising can reach a captive audience with a targeted communication - and in South Africa, it's an excellent choice of medium as the number of people in our country depend on it for their news and entertainment. Whilst not cheap (unless you intend advertising on community radio stations), radio has long been a favoured advertising medium in our country. The challenge facing advertisers is not so much whether to use radio or not, but rather which radio stations. With endless stations to choose from - ranging from the more well-known and established stations to the lesser known stations - the inexperienced marketer can have a tough time deciding. The more well-known and established stations includes the likes of Kaya FM , 5FM ,...