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The rich history in newspaper: your brand’s history

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Keeping track of the progress of your brand is a must consideration for all businesses. Your success and even your lows need to count in your records so that people in the present can understand the history of your business. This gives your business some credibility that is much needed for the trust of your customers. The History of Newspapers Newspapers date back from as far as 200 years ago, making it the most trusted form of media publication. Millions of advertisements have been placed on many publications. We have seen the revolution of brands like Coca-Cola and it gives them a name that was and is still one everyone associate with. According to Wikipedia , the current state of the newspaper industry is in a fairly healthy state. The South African Audit Bureau of Circulation survey in 1996 shows that there are 36 daily and weekly urban newspaper publications in the country. That alone will definitely make sure that your advertisement is sure to reach a rea...

8 Reasons why businesses shouldn't shy away from digital billboards

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Billboards date back to several decades for advertising purposes. They are still an important modern advertising tool. However, thanks to innovation and technology, there are more advanced than ever before. Today’s best option for outdoor advertising is digital billboards. Digital billboards — dynamic, electronically illuminated, light emitting diode (LED) advertisements — are a rapidly growing section of the marketing industry. One look around some of the busiest around the country and you’ll understand why: The billboards are shiny, interesting, and attention-grabbing. We often can’t help but look at them, but why are business shying away from them? As advertising has moved on from traditional advertising mediums (television, radio, and newspaper) to the web and social media, the digital wave has had its share of good and critics. As it is believed these digital billboards are inventive and visually attractive , so much that they may cause drivers to take their eyes o...